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Modern day pressures on those charged with governing sport are increasing – modernisation, strategic planning, governance, commercialisation, funding pressure, athletic and business performance and grass roots participation are all top of the agenda for leaders in sport bodies.
The ability of an organisation to build and sustain a high performance environment will differentiate those that merely survive, from those that thrive, as we emerge from global recession.
Innovation is fundamental to the success of any business that aims to satisfy its customers and be competitive in the longer term. Innovation involves a search for unique insight and the successful development of ideas into new products, services and business opportunities.
We have always known that poor leaders produce poor results and that good leaders are essential to high performance. Too often organisations have an approach to management development aimed at producing good leaders rather than great ones.
Organisations are becoming more and more complex and as a result, the drivers of change and performance are often very unclear.
Professional sport is now big business. Competitive intensity on the field is matched by the demand for professionalism in how the business side of the club is run.
Sponsorship can offer a unique opportunity for companies to promote their brand. The right partnership can significantly alter the way people perceive and feel about a brand or organisation.
The role sport plays in enhancing peoples lives has never been more in the spotlight. The next ten years will see a plethora of inspiring world sports events taking place in the UK, starting with the London Olympic Games in 2012 and the Commonwealth Games in Glasgow in 2014.
As our world evolves, the ability to make and execute strategic choices, in conditions of uncertainty, is the one enduring source of competitive advantage for organisations.
The excitement is building towards the Olympic and Paralympic Games in London (with less than 300 days to go). The city will undoubtedly host a glorious festival of sport. Meanwhile most UK sports are planning nervously (or they should be) for the next quadrennial in an atmosphere of complete uncertainty amid a climate of cut backs in public sector spending and pessimistic early indications of levels of government funding in the future. The key issue post 2012 is the sustainability of sports in a more challenging external environment. The attached article offers hope and a way ahead to achive 'blue ocean' from competing organisations.
In today’s economy, successful businesses must be ‘built to change’ rather than ‘built to last’. They must be flexible in their approach and ready to adapt to changing environments whether it be keeping up-to-date with current guidance, policy and best practice or simply ensuring that employees have the skills to do their job efficiently and to improve the performance of the business.

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