case studies
Modernising the Leadership of the R&A - Golf's international governing body
Modernising the Leadership of the R&A - Golf's international governing body
Client: Royal & Ancient Golf Club of St Andrews
Location: All
Genesis' director Alistair Gray worked with the R&A over two years to review the structure of the executive, their roles and responsibilities as well as introducing, for the first time, a system of performance assessment and career development for the Club's senior executives.

Under the leadership of Sir Michael Bonallack the R&A led the development of Golf (all territories excluding the US), and especially the Open Golf Championship into one of the world's leading sporting events. The Executive team was made up of 5 'Secretaries' covering:

  • The Secretary - effective the CEO
  • The Open Championship and other events such as the Walker Cup, the Amateur Championship
  • Finance
  • Rules of Golf
  • The Club and its Members.
Golf is a truly global sport and the R&A had begun to take an ever increasing role in the development of the game, especially in the Far East. 

We reviewed the roles and responsibilities of the Secretariat and introduced a new system of personal assessment linked to a new approach to personal development. This led to the development of a new modernised structure that included the Secretary becoming the Chief Executive of the R&A, working closely with the Chairman of the General Committee, who themselves became committed to leading the change.

Two new directorates were added in Commercial and Development.

Following the successful introduction of the scheme Alistair was also asked to deliver the selection process for Sir Michael Bonallack's successor. This led to the successful appointment of Peter Dawson as the R&A's first Chief Executive, who in turn has led a number of major developments in the game of golf over the last decade.

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