Major Sports

Your Guides to Successful Change


Renaissance consultants have worked with many major sports over the last decade. Our work has ranged from supporting the leadership of the sports through extensive modernisation, improving performance and developing corporate and other functional strategies.

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We assisted the International Cricket Council (ICC), cricket’s world governing body, in the development of a strategic plan that set out the way forward for the next five years for the ICC and the game globally.
For the first time, Sport England held in one document an overview of all their main sports’ plans for identifying and nurturing their talented athletes in the early stages of their development. Sport England has allocated considerable resources, accessed through Lottery funding, to the development of sporting talent in key sports between 2006 and 2009. They determined this investment must deliver significant improvement in the ability of the sporting community, and particularly the National Governing Bodies of Sport (NGB’s), to identify and nurture talented athletes, within an effective sports system to provide Sport England with a clear picture of their current talent frameworks, scope and application so that gaps could be identified and remedial action recommended. This was a complex challenge, requiring collaborative working with personnel from a wide range of sporting bodies, with 16 weeks from commissioning to presentation of the final report.
We have worked closely with The Football Association (the FA) on a variety of projects. These projects have included assistance with the Burns Review (2005) reviewing the structural reform of the organisation, the development of the first integrated strategy (2008) for The FA and football in England through to 2012, support on the development of the National Game Strategy, and the establishment of the new Women’s Super League.
In 2013 Renaissance & Company was appointed to work with the executive of Rugby World Cup Ltd and their IRB colleagues to develop the strategy for the development of the Rugby World Cup through to 2027.
A leading Institute of Sport had enjoyed considerable success especially in the challenge and support it has provided elite athletes and coaches over the last decade up to and including 2010. Our consultants developed and reviewed a number of potential future scenarios with the executive of the Institute and developed a marketing strategy that would ensure a sustainable future for the Institute post 2012.
Over the last two years Alistair Gray has worked closely with the voluntary leaders and professional management of the Lawn Tennis Association to achieve major reforms of their leadership and governance.
The Royal and Ancient Golf Club of St Andrews wished to move from the era of the Secretariat to a modernised executive structure, where the senior managers were focused on performance of their functional areas.
Over the last 5 years our consultants have worked with the Board and Senior Management at the ECB to set the agenda for higher levels of performance on and off the field.
In 2009 Scottish Cycling was bust in more ways than one. Financially the business had made losses in 2 consecutive years. Propped up by sportscotland the governing body survived but was largely dysfunctional from the board through to the dispirited staff. The booming sport of cycling in the UK fuelled by Olympic and World Championship performances was passing Scotland by. Members and participants in Scotland found the governing body remote from the reality at the grass roots, and at the same time there were few prospects of medal success at elite level. In 2012 Craig Burn, Scottish Cycling's CEO invited Renaissance & Company to undertake a fundamental review of the sport as a business and a sport.
Our consultants carried out a review of the performance of the Irish team at the 2008 Beijing Olympic Games.